Smarter Social Media

We track millions of consumers as they interact with brands across the social web. This provides our clients with a powerful lens to direct and measure their social marketing.

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Who are we working with?

Antelope works with forward thinking brands and agencies that are serious about tapping into the potential of social media.

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Our Clients

Below is a list of some of the brands and agencies we’ve had the pleasure of working with and learning from:

Antelope Inc. client logos
Antelope Inc. client logos

We’ve got the data-driven answers you need.

Antelope isn’t an agency or a software company. We’re a new breed that combines a proprietary analytics platform with our herd of engineers and strategists to answer social media’s most challenging questions.

What are people saying?

“Content has been a buzz word in the last few years with companies still trying to figure out its value and how it’s going to solidify connections with customers. Antelope now has a way not only to validate content’s customer value but provides strategic direction to help companies drive performance longer term.”

Hessie Jones
Writer, Huffington Post

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Antelope has brought a unique offering to market. They have built amazing technology to help companies access powerful social data, offering fresh insights and strategic solutions for brands.”

Nancy Marcus
VP Marketing, Kruger Products

Antelope’s mix of technology and strategy has revolutionized our agency’s social media offering. From ideation right through to the development of our creative, Antelope enables FUSE to build solid and actionable social strategies for our clients. And, they’re a fun team to work with… which means a lot at FUSE.”

Stephen Brown
President, FUSE Marketing Group


What content should I post and when?

Each day, Antelope tracks thousands of brands as they post content across the social web.

As consumers comment, share and retweet, our platform generates insights that pinpoint the content to create and how to distribute it. Stop guessing which content will resonate with your audience. With the help of Antelope, your business will benefit from a content strategy that’s rooted in real consumer data and insight.

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How do I evolve with the social landscape?

With a stampede of new social networks, technologies and opportunities arising each day, it can be difficult for a brand to keep up. Fortunately, Antelope migrates at the speed of social.

Our technology and team will help you navigate nascent social networks and identify opportunities for your brand.


How do I build my community?

Antelope uncovers strategies and tactics that will help you grow a sustainable, engaged fan base across your social networks.


How do I manage my community?

We track, tag and monitor millions of consumer inquiries on Facebook and Twitter in order to arm your brand with the knowledge necessary to better connect with your community.

Consumer Insights

How do I connect with the right consumers?

By uncovering and analyzing the social behaviors of your consumers and competitors, Antelope can help your business target the right people at the right time and on the right networks.


How do I measure my progress?

Antelope distills findings into ongoing monthly and quarterly insight reports that monitor and optimize your social marketing.

Catch us if you can

We’re a team of digital marketers who are probably a little bit too passionate about big data and its ability to transform our industry.

Did you know that 90% of the data created in human history was created in the last two years alone? We’ve entered the age of big data. We hope that you are excited as we are. But with great data comes great responsibility. Since launching Antelope in 2012, we’ve worked tirelessly to extract value from new forms of data and deliver it to our incredible clients. Want to learn more? Get to know us.

The Herd

Daniel Robinson

Daniel Robinson
Founder & President

Daniel is Antelope’s Founder and President, and is focused on his company’s product direction, strategic relationships and overall vision. Prior to founding Antelope, he worked as a digital strategist in Toronto, leading the development of social media strategies for brands that included Pepsi, Unilever, Nissan, Scotiabank, Toshiba and others. He holds a Master’s in Business, Entrepreneurship and Technology from the University of Waterloo and admits that his passion for big data has forced him to see pie charts in his dreams.

Chris Strickland

Chris Strickland
VP Technology

Chris is Antelope’s VP of Technology, and is focused on software architecture, product innovation and thought leadership. Be it integrating with new social networks or developing algorithms to turn raw data to life, Chris ensures Antelope’s technology pushes the limits of what’s possible. Chris has been developing software for a wide range of clients since computers had green screens. He’s also Antelope’s resident American and still can’t believe that he ended up working with a herd of Canadians.

Join the Herd

We’re currently seeking analysts, engineers & data scientists to join our herd. Email us at or check out our current postings on Facebook to apply.

Recent News


Why You’re Probably Wasting 90% of Your Time on Social Media

Our team took a look at a whole lot of data from Canada’s top brands to understand how much content your brand should be producing

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Foodgasm! Antelope Uncovers Toronto’s Hottest Dishes.

The Instagram food fetish seems to be in full force. In this post, we leverage our Instagram analytics to uncover Toronto’s hottest dish.

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TED: Which ideas were worth spreading the most?

TED Talks have become one of the most shared pieces of content on the web. We took to our platform to determine which TED Talk was worth spreading the most.

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March 2013 Marketing Mag

Antelope reviews BlackBerry’s Facebook activity, calculating total engagements for the recent Z10 launch vs. the PlayBook launch.

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Huffington Post Business interview

Antelope: Making Content its Own Kingdom. The Huffington Post interviews our Founder & President, Daniel Robinson.

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